NN Research Hub

Tenant	Market	State	SF	Stage	Rep	Products	Design Firm	Date

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Hit Refresh Feed to pull headlines from CRE sources. Only articles matching your keyword and state filters will appear.

Saved Bookmarks

No bookmarks yet. Click ★ on any article to save it.

Removed Articles

Active States

Articles are filtered to these states. Add or remove markets as you track new territory.

Keywords

Articles matching these words are highlighted. Use the Keywords toggle in the feed bar to focus or block them.

RSS Sources

Toggle sources on/off. Disabled sources are excluded from the next refresh.

No prospects yet

Use the Profiler tab to research end users and add them here, or click + Add Prospect to add manually.

Company Name

Website (optional)

Company Profiler

Enter a company name above to generate an office footprint, key CRE contacts, sales angle, and 3 similar targets to research.

Fit Score System

Scoring

How the 0–100 Fit Score is calculated, what product context adjustments mean, and what signals drive a high or low score.

Company Score (Fit Score)

The Fit Score is a 0–100 rating that estimates how strong a commercial real estate opportunity a company represents for Transwall in your territory (NY / NJ / CT / Long Island / New England). It is generated by Claude using training knowledge and, when available, live web research.

80–100

HIGH — Active CRE Signal

A confirmed lease signing, active build-out, recent relocation, or renovation is under way in your territory. This company is in market right now. Prioritize outreach immediately. Find the broker or facilities contact and call — not email.

60–79

MEDIUM — Expiry or Growth Signal

A lease expiration is likely within 2 years, or the company is showing growth signals (headcount expansion, new regional offices, M&A activity) that typically precede CRE moves. Begin relationship-building now so you’re positioned when the requirement surfaces.

40–59

LOW-MEDIUM — Present / No Immediate Signal

The company has meaningful presence in NY/NJ/CT but no visible CRE trigger right now. Worth monitoring via RSS and adding to your Wish List. Set status to “Watching” and check back quarterly.

<40

LOW — Limited Territory Presence

The company has minimal or no confirmed office presence in your territory. May be headquartered elsewhere or operate primarily in manufacturing/lab settings without significant office buildout needs. Deprioritize unless you have specific intel suggesting otherwise.

Important
Scores from the Profiler tab are based on Claude’s training knowledge (data through mid-2025). For companies with active signals, use Web Research from the Wish List modal to pull live data. Always cross-reference with RSS Feed articles for current lease activity before making outreach decisions.

Product Context & Score Adjustment

The base Fit Score is a general CRE signal. Selecting a Brand & Product in the Profiler bar or Wish List modal applies a product-context adjustment — raising or lowering the score based on how well the company’s industry, location, and activity signals match the ideal customer profile for that specific product. Hover the Fit Score number to see the exact factors that triggered the adjustment.

Transwall

Office Fronts (ONE/LP)

Glass partition systems for office lobbies, open-plan dividers, and conference room fronts. Highest volume product.

+12 Financial / Insurance +12 Law Firms +10 NY/NJ/CT territory +8 Professional Services +6 HQ presence +6 Tech -12 Manufacturing -10 Remote-first -8 Retail/Hospitality

Demountables

Demountable wall systems for flexible, reconfigurable workspaces. Best for growing companies and flex environments.

+12 Tech / startup +12 Flex / coworking +10 Professional services +10 Media / creative agency +10 Active expansion signal -12 Manufacturing -10 Remote-first

Interior Glazing

Custom interior glazing for premium corporate, hospitality, and retail environments where design is a priority.

+14 Luxury / premium brand +10 Financial services +10 Hospitality +10 Law firm +10 NY/NJ/CT territory -12 Manufacturing

Mexa

Indoor/Outdoor Hospitality Furniture

Contract furniture for hotels, restaurants, rooftop bars, resort terraces, and event venues. Also applicable to corporate cafeterias and workplace lounges.

+18 Hotel / resort +16 Restaurant / bar +14 Hospitality / events +12 Outdoor / terrace +10 Premium brand +6 Workplace hospitality -14 Manufacturing -12 Remote / no physical space -10 Pure office (not hospitality)

Ceramica Suro

Tile & Stone

Artisan tile and stone. Primarily hospitality (hotels, restaurants, spas). Workplace potential in corporate lobbies, reception areas, and high-end retail.

+18 Hotel / spa / resort +14 Restaurant / bar +14 Luxury / premium brand +10 High-end retail +8 Corporate lobby / HQ +8 NY/NJ/CT territory -14 Manufacturing -10 Budget-focused

Example
Chubb (Property & Casualty Insurance, NYC HQ) gets a base score of 65. Select Transwall — Office Fronts and it jumps to 87: +12 Financial/Insurance, +10 NY/NJ/CT, +6 HQ. This matches real deal history — Chubb’s NYC office was a large ONE/LP order for Fabricio.

What Drives a High Score

Increases Score

+ Confirmed lease signed in NY/NJ/CT
+ Active build-out or renovation in progress
+ Lease expiring within 24 months
+ Rapid headcount growth (>20% YoY)
+ New regional HQ or satellite office announced
+ Design-forward brand culture (glass, open plan)
+ Large SF footprint (>50,000 SF in territory)
+ Recent M&A activity requiring space consolidation

Decreases Score

- HQ outside territory with no regional office
- Primarily manufacturing / lab / warehouse
- Recent lease renewal (3–5 year lock-in)
- Downsizing, layoffs, or remote-first policy
- No known facilities or real estate contacts
- Small headcount (<200 employees total)

How to Use the Hub

Best Practices

Recommended workflows, tips per module, and how to report bugs or submit feature requests.

Best Practices

Profiler → Wish List → TIM List is the intended workflow. Profile a company to assess fit, add it to the Wish List when there’s intent to pursue, and move it to TIM List once a real requirement is confirmed.

Use Web Research for active prospects — not every company you profile. Reserve it for Wish List accounts you’re seriously pursuing. It runs 2 real-time web searches via Haiku.

The RSS Feed is your early warning system. Set keywords like “Signs Lease” or “Takes Space”, keep NY/NJ/CT states active, and check it daily. Use ADD to instantly create a TIM lead from any article.

Link Wish List → TIM Lead when the same company appears in both. The Link field in the Wish List modal connects them so you always know where a prospect stands in the pipeline.

Target decision makers, not executives. The Profiler is instructed to find Head of Real Estate, VP Facilities, and Director of Workplace Strategy — not CEOs. Log these in the Decision Makers section of the Wish List modal when confirmed.

How to Submit a Bug Report

Use the Report a Bug form inside Settings (gear icon, top right). Every submission is automatically logged to the Bug Reports table in Airtable and opens a pre-filled email to [email protected].

Reproduce the bug first. Click through the steps that cause the issue at least once so you can describe exactly what triggers it.

Take a screenshot. Use ⌘+Shift+4 (Mac) to capture the exact screen state showing the problem. Save it — you’ll attach it to the email.

Open Settings → Report a Bug. Fill in the title (short, descriptive), area (which tab), severity, and a brief description of what happened vs. what you expected.

Click “Log + Email Bug”. The bug is logged in Airtable instantly. Your email client opens with a pre-filled template — attach your screenshots and hit Send.

Check Airtable for status. Open the Bug Reports table in your Airtable base to see all reported bugs, their severity, and current status (Open / In Progress / Fixed).

Good Bug Title

+“Wish List save button shows error”
+“RSS Feed ADD fails with 422 toast”
+“Profiler score not updating on product change”

Not Helpful

-“It’s broken”
-“Something doesn’t work”
-“Hub has a bug”

Severity Guide
Critical — Hub is unusable (tabs broken, data loss) · High — Core feature broken (can’t save, can’t search) · Medium — Feature partially broken · Low — Visual issue or minor annoyance

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Sun

Mon

Tue

Wed

Thu

Fri

Sat

Settings

Team & Product

Manage your sales team, email addresses, and product catalog.

Sales Team

Master list — drives all rep dropdowns across the hub (TIM List, Wish List, lead form, exports). Add a rep here and they appear everywhere.

Team Emails

Email addresses used when exporting TIM leads. Transwall email goes to your work inbox; Nueva New email goes to your NN inbox.

Products

Master list — drives all product dropdowns and checkboxes across the hub (TIM leads, Wish List, exports). Add a product here and it appears everywhere.

Brand & UI HQ

References

Canonical design tokens, component patterns, and Claude instructions. Reference this before any visual edit to stay consistent across sessions.

⚠ Claude Instructions — Read Before Any Visual Edit

1. Never raw hex colors — always CSS vars: var(--terra), var(--text2), etc.
2. Headings & buttons = var(--display) (Anton). Body & inputs = var(--sans) (Archivo).
3. Section dividers: border-top:1px solid var(--white-bdr); padding-top:20px; margin-top:20px
4. Buttons: .btn-primary (terra) · .btn-ghost (secondary) · .btn-outline (additive) · .btn-danger (destructive)
5. Sidebar = navy palette only. White zones = white palette only. Never mix.
6. Radius: var(--r)=4px inputs/buttons · var(--r2)=6px cards/rows
7. Active/selected always = var(--terra) for borders, underlines, highlights.

Color Tokens — Accent

--terra #c96f2a

Primary CTA, labels, active

--gold #c8900a

Warning, medium status

--green #2a8050

Success, high score, connected

--red #b03030

Error, danger, delete

#2a70a0 (literal)

Contacted stage / broker only

Color Tokens — Surface & Text

--ink-text #1a1410

Primary text

--text2 #7a6858

Secondary / body text

--text3 #9a8870

Muted, labels, metadata

--white #ffffff

Card, topbar surface

--card2 #f0ece6

Expanded rows, warm bg

--border #ddd5c8

Standard / white zone border

--navy #141920

Sidebar base (navy palette)

--navy-t1 #dde6f0

Sidebar primary text

Typography Scale

Page title

Hub Title

display 22-28px / .04em

Section overline

Category

display 9px / terra / 1.5px

Sub-section header

Section Name

display 10px / text3 / 1.5px

Button / tab

Action

display 11px / .1em

Form label

Field Name

display 8px / text3 / 1.5px

Body text

Panel descriptions, copy.

sans 13px / text2

Metadata

Apr 4, 2026 · Fabricio

sans 9-10px / text3

Buttons

Primary — main save/submit (one per view) · Ghost — secondary, filters, cancel · Outline — additive (+ Add) · Danger — delete/destructive
Size: btn-sm for settings · btn-xs for expand-row inline

Spacing & Layout

Section dividers: border-top:1px solid var(--white-bdr); padding-top:20px; margin-top:20px
Panel padding: padding:24px 24px 32px — 24px on all four sides including left/right margin. All Settings sub-panels use this. Content max-width: 640px.
Radius: var(--r)=4px (inputs/btns) · var(--r2)=6px (cards/rows)
Scrollable panels: outer overflow:hidden + inner max-height:calc(100vh - 220px); overflow-y:auto
Modals: z-index 1000+, shadow var(--shadow) = 0 8px 32px rgba(0,0,0,.7)

Code Resources

Reusable logic patterns for common hub operations. Reference before writing new code to stay consistent and avoid re-solving solved problems.

[ Pin ] Address Geocoding (Nominatim)

Always clean with _cleanAddrForGeo(addr) before geocoding.

_cleanAddrForGeo normalizes (in order):
1. Hyphenated range addresses: 18-20 W 33rd St → 18 W 33rd St
2. Floor/suite/unit/apt: 350 5th Ave, 11th Floor → 350 5th Ave
3. Cleans stray commas

_geoQuery routing: If address has state abbrev or zip → use as-is. Else append market + state hint (NJ or NY).
Zip fallback: If Nominatim returns nothing, retry with streetNum + streetName + zip only.

Patterns that need normalization:

18-20 W 33rd St→18 W 33rd St (range stripped)
350 5th Ave, 11th Fl→350 5th Ave (floor stripped)
1 World Trade, Ste 500→1 World Trade (suite stripped)

[ Map ] Map Snapshots (Leaflet + CARTO)

Function: renderPropertyMapThumb(propId, address, market, containerId)
Renderer: Google Maps iframe embed — no API key required. Consistent geocoding across all NYC addresses.
Embed URL: https://maps.google.com/maps?q=ENCODED_ADDRESS&output=embed&z=15
Click behavior: Container click opens maps.google.com/?q=ADDR in a new tab. "Open in Maps ↗" hint overlays the bottom of the iframe.
Container IDs: lead-map-{leadId} for TIM leads · prop-map-{propId} for properties.
Why Google Maps (not Leaflet + Nominatim): Nominatim/OpenStreetMap has coverage gaps for NYC building-level addresses. Google Maps geocodes any address that the "Open in Maps" link resolves, ensuring consistency. No API key needed for embed iframes.

[ AT ] Airtable Table IDs (Hardcoded)

Use atFetch(method, null, body, query, TABLE_ID). Never use meta API lookup.

LeadstblphgUNYBDkt313X
Prospectstbl9JtuXYzcVOKLY1
Landlordstbl9vLxk01xJWsGGO
PropertiestblZOvwOITVlypY5I
BD EventstblPWIUAvxADN1dOY
LandlordPeopletblilZG91bx65qAne
Bug ReportstblUfgI008ElcFZnI
Feature RequeststblbLqgaZbvDS9s3p
CRE SourcestblWJEhnGWY6AxtK9

Bug Status field: fldmjR1EyXR8Yt55h (singleSelect: Open / In Progress / Resolved) · Feature Status field: fldXvxEnSJmkR6byB

[ ERROR CODES ] Internal Error Reference — Report These When Filing Bugs

All hub errors produce a code (e.g. AT-002). Include the code when submitting a bug report — it speeds up diagnosis significantly.

AT-001 Airtable unreachable — check API token in Settings
AT-002 Unknown field name — Airtable column renamed/missing
AT-003 Permission denied — token may be read-only or expired
AT-005 Airtable rate limit — wait 30s and retry
AT-007 Invalid dropdown value — select option not in Airtable
API-001 Claude key missing — Settings → API Connections
API-002 Claude key invalid/expired — update in Settings
API-003 Claude rate limit — wait and retry
API-004 No data returned from Claude — try again
PARSE-001 Portfolio scrape: no properties found
PARSE-003 All results filtered — non-office site
AUTH-001/002 API token not configured — Settings → API Connections
NET-001 Network failure — check internet connection
RSS-001 RSS rate limit — wait 30min before refreshing
SAVE-001/002 Save failed / Duplicate record

[ SUBTAB ] Secondary Navigation (Settings & FAQ pattern)

Used whenever a full-screen tab needs secondary navigation (Settings ⚙, FAQ). Always use this exact pattern — never custom tab bars.

Outer container: display:flex;flex-direction:column;height:100%;overflow:hidden
Subtab bar: display:flex;gap:2px;padding:8px 24px 0;background:var(--white);border-bottom:1px solid var(--border);flex-shrink:0
Content wrapper: flex:1;overflow:hidden
Each panel: padding:24px 24px 48px;max-width:860px;overflow-y:auto;max-height:calc(100vh - 140px)

Active button — color:var(--terra);border-bottom:2px solid var(--terra);margin-bottom:-1px
Inactive button — color:var(--text3);border-bottom:2px solid transparent;margin-bottom:-1px
Button base — font-family:var(--display);font-size:9px;letter-spacing:1.5px;text-transform:uppercase;padding:8px 16px;border:none;background:none;cursor:pointer
JS function — switchXxxSub(id) iterates known keys, sets display:''/'none' + color/borderBottomColor

[ FEED ] Feed Item Design System

All three feed lists (Feed, Bookmarks, Removed) use the same CSS structure. Never use custom inline styles for article cards — always use these classes.

Container: <div class="feed-item {modifier}">
Modifiers: fi-added (green left, TIM), fi-removed (red left, dimmed), fi-bookmarked (gold left)
Inner structure:

.feed-item — flex row, white bg, 1px border, 3px left accent, 9px 14px padding
.feed-item-main — flex:1, column, gap:5px (title + meta + desc)
.feed-item-meta — flex row, gap:8px, wraps. Source badge + state tag + date
.feed-src-badge {sourceCls} — display font, 8px, uppercase, colored per source
.feed-item-title — 13px, bold, ink-text, block. Hover: terra. Removed: line-through
.feed-item-desc — 12px, text2, 2-line clamp, weight 300
.feed-btns — grid 2×2, 130px, align-self:flex-start. Buttons: feed-tim-btn | feed-addlead-btn | ★ | feed-remove-btn
Bookmarks buttons — TIM | ADD | Delete (grid-column:1/-1)
Removed button — Feed ← (grid-column:1/-1)

Builder functions: buildFeedItemHtml(item, n) · buildBookmarkItemHtml(bm) · buildRemovedItemHtml(item)

[ RSS ] RSS Feed (rss2json)

Proxy: https://api.rss2json.com/v1/api.json?rss_url=URL
Rate limit: Free tier. Never call on page load — only on explicit Refresh. 30-min localStorage cache (nn_feed_cache).
Sources: Loaded from Airtable CRE Sources table on init. Falls back to hardcoded DEFAULT_FEEDS.
Filtering: By active states + keywords. No per-source item limit.

[ AI ] Claude API Usage

Endpoint: https://api.anthropic.com/v1/messages
Model: claude-haiku-4-5-20251001 for Profiler, Fetch Update, Parse Article
Required header: anthropic-dangerous-direct-browser-access: true (enables direct browser calls)
Key: cfg.claudeKey from localStorage, falls back to TEAM_CONFIG.claudeKey.
Product context: Always append getProductContext(product) to Profiler + Fetch prompts.

Copy-Paste Patterns

Panel Page Title

<div style="font-size:9px;letter-spacing:1.5px;text-transform:uppercase;color:var(--terra);font-family:var(--display);">Category</div>
<div style="font-family:var(--display);font-size:24px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-text);">Title</div>
<p style="font-size:13px;color:var(--text2);line-height:1.6;">Description.</p>

Settings Section

<div style="border-top:1px solid var(--white-bdr);padding-top:20px;margin-top:20px;">
  <div style="font-family:var(--display);font-size:11px;letter-spacing:1.2px;text-transform:uppercase;color:var(--terra);margin-bottom:12px;">Label</div>
  [content]
</div>

Form Group

<div class="form-group">
  <label class="form-label">Field Name</label>
  <input class="form-input" placeholder="…">
</div>

List Row Card

<div style="background:var(--warm-bg);border-radius:var(--r2);padding:8px 12px;margin-bottom:4px;">
  <div style="font-size:12px;font-weight:600;color:var(--ink-text);">Title</div>
  <div style="font-size:10px;color:var(--text3);">Metadata</div>
</div>

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